Internal communication in companies has been taking place since the first email was sent by
If you look at the latest trends
With video messages to the employer leadership
Video messages inform employees quickly and directly. This medium integrates the circle of colleagues into different business processes. The communication tool video stands as a mediator between the
A strong employer image
- What values, tasks and traditions
doesthe target group represent?
- Does the company profile stand out from others and if so, how?
- How are the values filled with life in everyday working life?
- An open and timely exchange of information at eye level
This strategy also increases the attractiveness as an employer brand not only for existing but also for new employees. With the communication tool Video, (newly) defined company values and processes can be transmitted easily, quickly and uncomplicatedly. This promotes internal transparency.
The advantages of video as an instrument of corporate communication
The internal communication via video is contemporary and works fast. It is personal and videos address employees directly. Companies that keep their team up to date with videos benefit from
- lower fluctuation and less absenteeism
- Employees feel involved in the business process
- the team always stays up-to-date
- better relationship
betweeneach other. Improved Team Building
- Speed of task processing and
- easy access to resources and information
- Strengthening the personality as an employer
These aspects lead to higher productivity and profitability. News and updates can be easily presented in videos. Video communication as part of corporate communication is popular and productive. It is an easy learning platform. News and internal news can also be disseminated promptly and effectively.
Positive effects of video content
The way we learn – sounds, images, stories, movement – is enhanced by the medium of video. Different departments save valuable time in meetings and video communication avoids long and time-consuming email traffic. Information can be quickly shared through video. Employees can also access video conferences on a wide variety of devices: From desktop to mobile phones or tablets. Videos can also be played several times so that relevant content can be viewed several times.
Such internal digital messages are also well suited for monthly or weekly online training. New employees can use this to find out about the company’s policy and complete health & safety training courses or read new product updates. New IT processes can be presented to the entire workforce through online webinars.
Furthermore, events, team outings, award ceremonies, etc. can be summarized more easily. This creates a positive image and bond between employees. Above all, this type of corporate communication overcomes continents and time zones. This is especially true for meetings at international locations. Live streams can be followed without any problems and updates can be given by the CEO or new board members can introduce themselves directly and personally.
Videos are a modern and effective tool that are designed to improve internal corporate communications. The company acts as a modern pioneer for digital change. It benefits from employee satisfaction.
A communication tool for the future
Internal employer branding is essential to retain long-term employees. Video communication is not only a tool to quickly spread news internally. It also contributes to presenting itself as an innovative technology company. It is a further element of digitization in working life. Especially with more and more home office work, it is an important component of the exchange of information, because
In Part 2 you will learn how companies and Millennials can use the video for their recruiting process.